Getting Started with Auto Ad Name Tagging in MagicBrief

Turn your ad naming convention into a superpower ⚡🔮

MagicBrief's Auto Ad Name Tagging brings structure, speed, and clarity to your creative testing workflow. Whether you're a stickler for naming conventions or working with a messy real-world setup, this feature helps you analyze creative performance by theme, creator, funnel stage, and more!

Looking for our Ad Name Generator template? Check it out here 👈

The Magic behind Auto-Tagging ✨

This is a great way to evaluate the creative diversity inside your account to make sure you're not just repeating wins, but expanding your testing range!

Auto-tagging in MagicBrief supports two primary approaches:

1. Delimited Tagging – for clean, consistent naming formats.

2. Phrase Tagging – for messy, flexible, or compound naming.

Once your tags are in place, you can analyze creative performance by variables like creator, angle, funnel stage, or concept, without any manual tagging.

1. Delimited Tagging: Structured Tagging from Your Ad Names

If your ad names follow a consistent format like:

Concept_Creator_Funnel_Angle
Example: UGC_Merlin_TOFU_Quality

MagicBrief will auto-tag each segment into its relevant category:

• UGC → Concept

• Merlin → Creator

• TOFU → Funnel

• Quality → Angle

Benefits:

• ✔ No manual tagging

• ✔ Consistent, structured data

• ✔ Faster analysis in Compare reports

How to Set It Up

1. Go to Ad Account Settings → select Automatic Tagging → click on Delimited Ad Names to Tags, then click "Edit Configurations"

2. Set the column count to match your naming format

3. Choose your delimiter (commonly _, |, or -)

4. Assign each column to a tag category (e.g. Concept, Funnel)

5. Use Skip for any columns (like unique IDs) you don’t want tagged

6. Use Valid Only tab to preview matched ads and validate your setup

7. Hit "save"

2. Phrase Tagging: Flexible Tagging for Real-World Naming

When naming isn’t perfect, Phrase Tagging lets you tag ads based on specific words or phrases—no matter where they appear in the ad name.

Perfect for:

• Inconsistent naming across creators, concepts, or offers

• Flexible campaign names with multiple variables (e.g., multiple angles in one name)

• Avoiding overly long or combined tags like "Functionality,Efficiency"

Example:

Ad Name: UGC_Maddie,Merlin_TOFU_Explainer,Unboxing
→ Tags applied:
- Creator: Maddie, Merlin
- Theme: Explainer, Unboxing

Setup Steps:

1. Go to Ad Account Settings → Automatic Tagging → Phrase to Tags.

2. Click + Add Phrase.

3. Enter the word/phrase to detect (e.g., “Efficiency”).

4. Choose the tag category (e.g., Angle) and tag name (e.g., Efficiency).

5. Use Matches Only to preview what ads would get tagged.

You can create multiple phrase rules to cover recurring elements across your naming.

🌟 Multi-Angle Support

If a single ad name contains multiple angles like "Functionality,Efficiency", Delimited Tagging would create one combined tag. Instead, use Phrase Tagging to assign both Functionality and Efficiency as separate tags.

Bonus: Custom Capture Boundaries

Want even more control? Use Custom Capture Boundaries to make sure phrases only trigger tags when surrounded by specific characters such as "-"

Example:
Phrase = cat
Boundary = -
maddiecatking_video → won’t be tagged
maddie-cat-king_video → ✅ will be tagged

This helps prevent accidental or partial matches when your naming is extra noisy.

3. Analyze It All: Quick Compare

Once tagging is in place, head to Compare to visualize how each variable performs.

You can:

• Analyze performance by Concept, Funnel, Creator, Angle, etc.

• Quickly identify creative winners

• Spot gaps or overuse in your creative mix

4. Free Ad Name Generator

To help you get started, we created a plug-and-play naming tool: 🔗 Ad Name Generator Spreadsheet

How it works:

• Input values (e.g., concepts, creators, angles, offers)

• The sheet auto-generates delimited ad names

• Copy/paste directly into Meta or other platforms

Supports complex testing setups:

• Creator A/B testing (e.g., Maddie vs. Merlin)

• Offer variations (Net New vs. Iteration)

• Persona and CTA combinations

• Assigning version codes (e.g., 13A, 13B) for easy reference

Once Auto Ad Name Tagging is set up, here’s how you can use the tags effectively in your MagicBrief reports! 👇

Using Tags in Compare Reports

1. Go to Compare Tab
   Navigate to the Compare section in Insights.

2. Select a Tag Category to Compare By
   You’ll see your tag categories (like Creator, Funnel, Concept, Angle) appear as filterable options at the top.

3. Choose a Category and Tags
   Click into a category (e.g., Funnel), then select the tags (e.g., TOFU, MOFU, BOFU) you want to analyze.

4. View Performance Side-by-Side
   MagicBrief will automatically group and display ad performance by tag:

   • Compare metrics like CTR, CPA, ROAS across different creators or angles.

   • Identify trends — e.g., whether TOFU angles are outperforming MOFU ones.

5. Spot Gaps or Redundancies
   Useful for creative audits: Are you over-indexing on one theme? Underutilizing certain personas or formats?

Using Tags in Overview Reports

1. Create or Open an Overview Report
   In the Overview section, either create a new report or open an existing one.

2. Filter by Tag
   Use the filters to narrow by Ad Tag → then choose tag categories like Concept, Angle, or Creator.

   This allows you to see, for each ad row:

   • What tags are applied

   • How performance varies by tag within the table view

3. Group or Segment by Tags
   Instead of grouping by campaign or ad name, group by tag (e.g., Angle). This shows how each theme or variable performs across the board.

Wrapping Up

Auto Ad Name Tagging isn’t just about organization, it’s a smarter way to analyze creative strategy. Set it up once and unlock:

• Clearer testing results

• Easier reporting

• More intentional creative iteration

Need help getting started? Just reach out. We’re happy to walk you through setup or troubleshoot naming quirks!

Happy tagging! 🪄