Getting Started with CoPilot Reports

Running a creative testing flywheel doesn’t mean you need to drown in dashboards or play detective with performance data.

Copilot is your behind-the-scenes creative analyst, auto-sorting your ad library so you can focus on the big stuff: scaling what works and improving what doesn’t.

What Copilot Does

Think of Copilot as your creative sorting hat — one that’s actually helpful and doesn’t talk back.

Here’s how it breaks things down:

• New = Ads launched recently (within a custom time range you set)

• Scaling = Ads that have spent above your custom spend threshold

• Winners = Scaling ads that also hit a performance goal you define — these are your gold standard

• Opportunities = Ads that spent but didn’t perform — ripe for iteration, or time to cut ‘em loose

No spreadsheets, no second-guessing. Copilot keeps your feed clean and your decisions clear.

Set Up Copilot

1. Click into Copilot Settings
   This opens your configuration panel where the magic happens.

   1. Set your spend benchmark
      This is the minimum amount an ad needs to spend to be considered for scoring. (We recommend at least $250 for meaningful insights.)

   2. Define your performance goal
      Whether it’s ROAS, CPA, CTR — you choose what “success” looks like.

2. Choose your “New” window
   Set the timeframe for what counts as a recently launched ad (e.g. last 7 days, 14 days, etc.)

3. Add filters or tags
   Want to analyze only TOF creatives or a specific campaign? Apply filters to keep your analysis focused.

4. Customize your visible metrics
   Add the KPIs you care about most so you can scan performance at a glance.

   

Learn more about CoPilot: Smart Badges + Creative Scoring