6. Uncover Broad Creative Drivers with Comparison Reports in MagicBrief!

Last updated: June 6, 2025

Learn how to use data to uncover new high impact iteration opportunities inside of MagicBrief to level up your ad performance using Compare Reports!

Comparison Reports are one of the most powerful tools in MagicBrief — they help you zoom out and understand which creative variables actually drive performance.

Why Use Comparison Groups?

When you want to:

  • See which formats (video, image, carousel, dynamic) perform best

  • Identify top creators

  • Compare angles, hooks, offers, funnels, or anything else you tag

Comparison Groups let you group and analyze creative performance by any dimension that matters to your testing.

🏁 Pro Tip: We’ve already added a Compare Formats report to your account so you can get started fast.

How to Build a Comparison Report

  1. Go to the Compare tab

  2. Click + Add Group

  3. Give your group a clear name (e.g. “Top Creators” or “Hook Styles”)

  4. Add group attributes — this can be:

    • A tag (like Creator or Funnel)

    • A string in the ad name (e.g. “Contains: Maddie”)

    • A creative format (image, video, etc.)

  5. Click Save to lock in your groups

  6. Choose which chart and table metrics to include (e.g. CTR, ROAS, Spend)

  7. Click Create Report

From there, you can visually compare how different ad groups stack up on your chosen metrics — and spot winners or gaps fast.

What You Can Learn

  • Are you over-relying on one creator or theme?

  • Is a specific hook style consistently outperforming?

  • Should you shift budget toward a different format?

Compare Reports help you steer creative strategy with data — not guesswork 🪄