CoPilot: Smart Badges + Creative Scoring
Last updated: June 6, 2025
We’ve just introduced Smart Badges in CoPilot - giving you a clear, visual snapshot of which ads are scaling, winning or need attention, based on the benchmarks you set.

To get started, head to Settings in CoPilot to define your performance targets.
CoPilot will automatically sort your ad account to help you focus on what matters most.Alongside performance badges, we also grade your ads using our Wizard Scoring system — measuring how effectively each ad:
Hooks attention
Holds attention
Drives a click off-site
Drives conversion
It’s a faster, smarter way to get a quick signal on what’s working in your creative testing. It’s like having your own creative wizard grading your ads while you sip your coffee. ☕🔮