Understanding Performance Estimates

Last updated: January 17, 2025

AI Performance Estimates

Ads in the MagicBrief library are assigned a performance estimate on a scale of 1-4 to help you make sense of what ad formats are most likely to be really working.

Ads with 4 bars are most likely to have been winners while those with 1 bar are the least likely to have performed well.

If you see an ad with no coloured bars (grey only), it is still awaiting scoring.

Ad performance estimates are calculated using MagicAI, which analyses over 60 attributes of high performing creative, such as:

  • the quality of the script

  • editing pace and;

  • ad longevity

💡Note: Scores are estimates only, which rely solely on publicly available information. They are not derived in any way from direct ad account performance data.

Where to View Performance Estimates

In the Discover Feed

Click the “👁” icon in the top right of Discover to toggle the Performance Estimate to “on”.
You will then be able to see the scores for each ad in the feed.

In the Ad Detail View

Click into any ad and see the Performance Estimate in the right side bar