Using AND vs OR in Advanced Filters

Last updated: September 10, 2025

When you’re setting up advanced filters in your reports, you’ll see a toggle for “AND” and “OR.” This controls how multiple filter conditions work together.

AND = Narrow it down 🔎

Think of AND as stacking rules on top of each other.

  • Your results must meet all the conditions at once.

  • Example: Ad Name = MagicBrief AND Ad Name = Canada → only ads that include MagicBrief + Canada.

OR = Widen the net 🌍

Think of OR as casting a bigger net.

  • Your results can meet any of the conditions.

  • Example: Ad Name = MagicBrief OR Ad Name = Canada → shows either all ads or all ads with Canada.

Pro Tip 💡

  • Use AND when you’re looking for very specific slices of data.

  • Use OR when you want to explore more broadly without excluding too much.

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